SEO Blogging and Writer’s Block

SEO Writer's Block

“I have a dream…”

You know, when Martin Luther King Jr. was writing that speech I bet he had a nightmare too – that he wouldn’t finish it.

Any writer – good, bad, the best – has, at some point in their scribing, encountered the dreaded “writer’s block”. It lives within us all and manifests slowly as we become more and more calloused to our unique methodologies of writing.

Why are we talking about this though? Isn’t this supposed to be a marketing blog…

Well before you doubt the relevancy of the article let me just say one word – blog.

Why are blogs important for online marketing?

  • They give your site a consistently, interactive aspect encouraging repeated visits.
  • They allow users to read about what’s going on in your world, reminding them subtly you are up-to-date.
  • They present the opportunity to explore topics related to FAQ answering any extra questions passerby’s may have.
  • They provide a more informal setting, promoting a more personal relationship between your business and its customers.
  • And most importantly – they are a hub for the SEO hungry.

If you don’t know by now, and you own your own business – whether small or large – blogging is one of the major ways of raising your rankings through search engine optimization. That is because the content is never ending and can be loaded with keywords at your will.

Great! So blogs are THEE way to ensure your site is always climbing in ranking, but what if you fail to produce? What if writer’s block onsets and you’ve nothing to post for months on end?

Should you just stop? No!

Remember when I was talking about writers’ unique methodologies? Well, when your own strategies are worn or depleted, the best way to move on is to use someone else’s!

So go ahead, and take some hints from a fellow writer in distress (me):
  • Use other blogs similar to your own for generating ideas.
That’s not to say that you should be stealing articles; however, creating a spin-off idea out of someone else’s base idea, but one that more applies to your blog’s own ‘niche’, is totally fair game.
  • Use multiple sources for content research once you’ve chosen a topic.
If you decide to write your advertising blog post on clever slogans, then you should gather examples from a variety of sites and stories/articles. Also, look up relevant details like tips for using wordplay and average slogan lengths.
  • Copy-paste helpful excerpts to organize your thoughts.
If, in your research, you find a point you’d like to reiterate in your own article or something that sparked an interesting tangent idea, then copy-paste that to your thread in progress. I like to get at least 4-5 strong excerpts that I can work off of and kind of use them to create an outline of the points I’ll be making. The only things left to do after that are to produce the content in your own words, apply it to your blog’s ‘niche’ and make smooth transitions between your main ideas.
  • Give examples or pictures and provide detailed explanations of them.

This is applicable to nearly any topic you end up writing about. You can always find a relevant picture/model or graph to help support your idea, and if not that you can at least provide solid examples of the main points your hitting on and then give explanations as to why they seem to be successful ideas.

That’s it! There are plenty more ways to fight The Block, but these are just a few methods of mine to help you in case you find yourself in a lexical bind. I myself can’t use these in the event I get stuck, for sadly they are my own and cease to function once writer’s block impedes, but like I said before – using other writers’ methods is always a great way to help keep those juices flowing. So if you’re stumped at the moment, then wallow no longer! Go pump out that blog and boost your SEO!

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